About Mike Davis
Owner | President
Michael “Mike” Davis is the founder and president of Lucid Impact. He began designing websites and assisting businesses in increasing their online presence back in 1995, at a time when most enterprises were still figuring out what the internet might be able to do for them.
Mike has spent 30 years working in areas from website building to search visibility, messaging, content, reputation, customer experience, and business systems. His deeper curiosity has always been about how people perceive value, create confidence, and decide to take the next step.
In Mike's eyes "having a business shine online" means providing clear links between who a business is, what value it provides, and how people interact with it. When there are disconnections between those three things however, an otherwise capable business can become difficult to engage with. Prospects stall, referrals go cold, important information gets dropped from a conversation, with principals or owners repeatedly justifying everything.
Mike helps relationship-based businesses find those gaps and bridge them to make the leap from interest to action a visible one. He examines message, offers, online properties (like web site, social media, etc..), for a clear message, trust signals, , and a clear path forward including intake, follow-up and internal knowledge to determine where momentum slows or drops off entirely. When working with Lucid Impact, principals or owners gain clarity around what needs to shift so that the right people can see the value, know the fit, and move forward with confidence.
He is someone who learns how to listen deeply enough to hear what makes a particular enterprise unique, nuances that may be clear to those who create and develop, and make sure they translate into usable, understandable language, experience and systems. His history with facilitation, behavioral communication, networked business-building and training, contributes to his special abilities in the areas of pattern recognition and simplifying complexity.
In addition, Mike also shares attention to the areas where business, psychology, communication, trust and new technology, including AI can align. He believes AI is a valuable and effective assistant that can be effective in helping decipher patterns, record knowledge that can be easily accessed and understood, and then put to the test—asking, does it carry the perceptions and aims of the business cleanly and clearly to those who can best benefit?
His experience is yes. When properly applied, it can help a business provide high value whilst preserving the judgement, relationships, and understanding that make the work worth doing.
During his over 16 years in North Carolina's Triangle area, Mike created long lasting business associations including consulting area director with Triangle BNI. Mike continues to work with clientele and associates in Triangle and in New York-New Jersey.
In addition to his consulting practice, Mike is a singer-songwriter and musician—vocals, guitar, and (some) keyboards. He taught swing dance classes and co-ran regular events related to Swing Dance, Lindy Hop, and Ballroom. He also enjoys cooking, movies, and conversations that facilitate people discover what they are like when at their best and how to contribute to the world in an authentic and fulfilling way.
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